Tuesday, August 16, 2022

Greenwashing: Consigning Conscience to Consumers


Many big businesses have painted themselves to a corner: "No green, no gain".

Rakesh Kumar Premakumaran

Going green is no longer a cool thing to do. It has become a necessity, may it be for an individual or a group. And what excellent public relations and marketing tools they make in addition to keeping the conscience buffed and spotless.

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Gladiator 2 (2024).

A quarter of a century has passed since the Gladiator premiered all over the world. I was 24 years old at the time, working in Singapore. I ...