Tuesday, August 16, 2022

Greenwashing: Consigning Conscience to Consumers


Many big businesses have painted themselves to a corner: "No green, no gain".

Rakesh Kumar Premakumaran

Going green is no longer a cool thing to do. It has become a necessity, may it be for an individual or a group. And what excellent public relations and marketing tools they make in addition to keeping the conscience buffed and spotless.

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Veera Dheera Sooran (2025)

The film begins with a woman and her daughter outside of a don's (or something like that, called Periyavar) house seeking her lost husba...